DEFINING AN ICON
From colors to currency and bald eagles to baseball, life here in these United States is steeped in patriotic symbolism. Thanks to the courage and undying willpower of those who came before us, we’ve been granted freedom, the pursuit of happiness and the right to live in the greatest country in the world. On the global stage, America herself is the icon. And we believe that’s something worth toasting.
MEET THE CO-OWNER
Carl Berry describes himself as a “guy from a small town who was hungry as hell!”. Berry was born in Belle Glade and raised in Indiantown - both small rural towns in South Florida. At the age of 14, he started mopping floors in an Italian restaurant in his hometown and has held just about every job in the hospitality industry since, including chef and general manager. He was also in charge of training and opening new stores for Duffy’s Sports Grill. In 2019, Berry joined forces with his Duffy’s colleagues to create Paradigm Hospitality Group, which bought American Icon Brewery. As the co-owner of the brewery, he runs the day-to-day operations and has expanded beer distribution to all parts of South Florida and the Treasure Coast. He says his formula for operating a major craft beer brand and restaurant is simple, “Enjoy people. Put out good food. Have fun.”
MEET THE CO-OWNER
Jason Emmett is the co-owner of American Icon Brewery and President of Paradigm Hospitality Group which owns American Icon restaurants in Vero Beach and Fort Lauderdale. Emmett has been in the hospitality industry his entire life. He grew up learning from his father, who started Duffy’s Sports Grill and he eventually went on to run Duffy’s operation. In 2019, Emmett decided to go out on his own with two of his Duffy's colleagues and created Paradigm Hospitality Group. Emmett now oversees the operations of three major restaurant brands: American Icon Brewery, Sundy House in Delray Beach and The Agency Kitchen and Bar in Florida and Virginia and North Carolina.
MEET THE BREWMASTER
Jesse Robles discovered his affinity for homebrewing while working at a craft beer store as a young adult. Soon thereafter, looking to expand his newfound craft, he enrolled at Siebel Institute of Technology and studied in Chicago, IL and Munich, Germany, where he earned an international diploma in brewing technology. Through his travels, Jesse developed an approach to brewing that is simple, principled and relies on the basics. The way he sees it, innovation in the world of craft beer is not about inventing new flavors, but rather, perfecting the classics and infusing them with a personal twist. Before joining American Icon Brewery, Jesse Robles worked as a brewmaster and cellar manager for other breweries in Florida and New York.
MEET THE FOUNDER
Michael Rechter is a real estate developer, investor, and entrepreneur who has built and managed a range of commercial properties and entertainment and hospitality businesses throughout Florida since 1998. With American Icon Brewery, Michael Rechter breathes new life into Vero Beach’s downtown historic district, which has seen a steady revival in recent years. During the redevelopment of the site, Michael intentionally preserved much of the original architectural features, which he felt were celebratory of iconic America and a perfect fit for the new gastropub. Prior to American Icon Brewery, Mr. Rechter rehabilitated other Vero Beach properties, including the Majestic Plaza and the adjacent Indian River Plaza on U.S. Highway 1, Vero Bowl, Stix Billiard Club, and many more. He splits his time between South Florida and Vero Beach with his wife and two beautiful daughters.